Now that (to my utter shock) Woolworths brand has gone down the panhole in the worst recession this country has seen in decades, I think it only fitting to do a brand eulogy of the mega brand

In 1873 Franklin Winfield Woolworth, a potato farmers son, started his career in retail as a sales assistant in New York - working without payment for the first three months simply to gain experience and eventually spending 6yrs in employment with the dry goods store that hired him.
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I was sitting in our local Pizza Express on the 23rd December with my family after doing some last minute Christmas shopping and observed that the children’s activity books were more fetching than your standard activity sheet/book offered by most restaurants.
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We all know that light is important in art … for instance the observance of good positioning of light and shadow within a piece for a fine artist, or for a photographer who needs to find the most suitable illumination for their subject.
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Can a font be environmentally friendly?

Ok, lets think hard about the ways in which we imagine, in our minds, that a font could be environmentally friendly.
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Tis the season to be merry, tra la la lah, la lah lah lah ….oh yes it’s my favorite time of year and I’m sure most of you will be shutting up shop after tomorrow.

Wishing you a very merry one whatever you may be celebrating over the holidays, and why not visit my poorly executed e-card at www.trulyace.com/xmas.html

At the very least along with my fumbling attempts at Flash movie design, you can enjoy the lovely bontempi version of March of The Toy Soldiers from Tchaikovsky’s Nutcracker Suite - perfect for this time of year I’m sure you agree

xx

For many years now I’ve been offering my services to registered charities for free - amazingly enough despite this I actually get very few requests each year, but I thought I’d show you what I’ve created this year….
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You may or may not have noticed the rudimentary music player on the right hand side of the blog homepage. I did try to use one of those player widgets you can get online, but none of them would fit properly and I’m not a tech head so I was struggling to install it, so I made my own.

Anyway, I digress - I wanted to place it there to showcase the musical talents of Last Man Down, a band I’ve become aware of via one of the band members who happens to also be a talented freelance graphic designer going by the company name of Big Media Design.
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Whilst out and about on my travels again I found a corker of a business brand, absolutely brilliant and I have lots of photos for you and information about the artist involved
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Whilst designing a brand design concept for Caramel Designs, as usual my imagination ran away with me during the design process.
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On the 31st October Before and After magazine asked it’s readership to submit cover art for a book designed to put one to sleep.

The brief included;

- Must not arouse the read.
- No thought provoking titles
- No gripping images
- No bright colours
- No edgy layouts.
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