Your Brand Story
Sunday, May 24th, 2009
Do you have an interesting story behind the start and growth of your business? Many of us probably do and yet so few choose to tell this story as part of a brand image strategy.
I’ve just visited the wonderful Abel & Cole website for the first time, and whilst I found the website experience itself and product range excellent I was also extremely impressed by the warmth and styling of their brand image and the ‘brand story’ they incorporated into that.
A huge part of the Abel & Cole identity, indeed the actual cornerstone of it, is their commitment not only to ‘good food’ but to the environment (hence the words “good food, the right way”) and thus their offering includes locally and UK sourced organic food, and environmentally friendly packing methods and practices … for example they take the delivery box back and reuse it.
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