I was really pleased to hear from Beaumonts Virtual Assistants this week with regards to their front end web design needs. Beaumonts established their company logo identity with us some time ago with the intention of launching their virtual assistant service (including website) soon after, but the launch became considerably delayed.
However things have now been put back on track and this week Beaumonts have commenced a web design project with us; to create the design and layout for their professional business website, enabling them to embark on the marketing of their virtual administration and secretarial services.
A virtual assistant (the abbreviatian being ‘VA’) is someone (or a business/team of people) who provide professional administrative assistance to clients remotely from their own office rather than working on the clients premises. Typical services provided by virtual assistants often include typing, call minding, research, and virtual office services (receive post for instance).
beaumonts brand identity
The logo icon has multi-faceted meaning:
1. It’s a bee; Beaumonts being ‘busy bee’ workers on behalf of their clients.
2. It’s a computer mouse, representing the ‘virtual’ aspect of their services.
3. The end of the mouse is the letter ‘B’ and thus the icon is company initials also.
our stationery designs for beaumonts
6 solid reasons why YOUR business needs a high quality web site
The Internet isn’t your only avenue for selling your products and/or services, but it certainly should not be ignored, here’s why:
1. There is very little that cannot be sold over the Internet, and therefore completely ignoring it as a sales avenue is simply putting yourself far behind your competitors; there are now more than 20 million shoppers online, purchasing everything from fashion, computers, boats, holidays and just about anything else you can imagine. You can even buy a flying suit online!
2. The Internet can help to level the playing field, and so a well designed website that is easy to navigate gives you more credibility and enable you to compete better with the bigger brands.
3. A website can help to reduce your business printing costs; most people are used to visiting websites to source products and services and the days where businesses need to completely rely on costly printed brochures are over. Your website IS a brochure; except it’s free to update (no reprint costs when your prices, products or services change). If you’re worried about customers having something to ‘take away’ -that’s what PDF downloads are for.
4. It’s expected. Having a website (as long as well designed and professional), tells prospective customers that you are serious about your business, and hence also serious about your offering and your customer service. After all, what sort of serious business does not have a website?
5. A website offers you a ‘global’ presence. There are a huge amount of businesses that can (and do) trade globally; both business services and retailers alike. There is no reason why you shouldn’t be doing the same and thus increasing your sales volume potential vastly.
6. Websites are always open. When your potential customer wants to find something out at 1am but your phone lines are closed, and they don’t have a brochure of yours to hand – a good website allows them to find the information they need straight away. It also allows them to contact you straight away – and if you don’t allow them to do that as and when it suits them, they will contact your competitor instead, who IS open 24/7, because they have a website.