Boutique Design Project
I’m feeling very pleased with myself today, having designed something that I really really like. It’s a second logo design concept for start-up business Boutique Venues.
It’s one of those situations where I ‘really’ want them to choose this concept simply because I want to work with it on all the literature design and website design.
As you can see I’ve mocked up the logo design in a business card setting also to give Boutique Venues a sense of how the logo could look when it’s actually being used. I do that will all projects as feel it’s difficult to develop a feel for how a design will perform in marketing collateral until you can see at least a rough image of the design in a working situation such as a business card or brochure.
About
Boutique Venues are priming themselves for launch and are building a portfolio of exclusive properties available for venue hire for corporate or personal events (weddings for instance). All venues will be of the highest quality and include National Trust properties.
The word ’boutique’ (especially when related to venues/accommodation) has become well established as a term to describe something which is very luxury, a bit vintage … but with a substantial modern twist.
I was required to capture this in the Boutique Venues identity design - vintage, yet modern and to convey venue/event at the same time.
Inspirations
With this second design concept my focus was less on the buildings themselves as structures (which was my focus for design one) but on the events that will be held at the venues themselves and the general feel of an event in progress.
It led me to thinking that any event of this scale is a ‘production’ of sorts. Almost like theatre, and theatre can have a wonderful old fashioned vintage feel. I started compiling a mood board with these thoughts in mind.
My musing and mood board compiling led me to the below vintage Moulin Rouge poster, which can see has inspired a portion of the design. What is more delightfully vintage than The Moulin Rouge!
I have some distinct memories of The Moulin Rouge …. Four years ago my husband and I (with the kids in tow!) rented a beautiful apartment in Paris. It had a tiny balcony and from it you could see the lights of The Moulin Rouge scanning across the sky - it’s an impressive and romantic sight.
What has inspired your work today?
Image Source: Di-Arezzo World of Sheet Music
June 16th, 2009 at 8:12 am
When designing a logo its important that it will work at all sizes, like you said its best to put the logo on something like a set of stationary or poster so then you can see if the logo will work effectively at different sizes .
June 16th, 2009 at 8:33 am
Yes, for that reason also it’s a good idea to check that it ‘works well’ when in use.
The same reason why I showed the client a black and white version so that they can see that it works in mono-colour if necessary.
Thanks for your comment.
Amanda
June 16th, 2009 at 3:02 pm
Amanda, I love it!! Such a nice design, and the little “BV” part at the top is really clever for using on smaller pieces of literature. Great work & hope your client see’s sense and chooses this version!
June 16th, 2009 at 4:30 pm
Thanks Danny, comments appreciated as always
I think the little stamp should be used definitely - they could even get it cut into a real stamp and stamp it in places like the back of envelopes and what not.
I has a regal air to it.
June 17th, 2009 at 11:13 pm
Good idea! And great article, it’s nice to see where inspiration has come from - especially in brand identity..
June 24th, 2009 at 2:54 am
Beautiful work Amanda. I am especially struck by your choice of color. LOVE that shade of blue! Very bold, while enforcing your modern vintage theme.
June 25th, 2009 at 9:52 am
Thanks!