I was recently contacted by a client that had remembered our services from as far back as their original project with us in 2003. I was really pleased about this, as it indicates a lasting impression of ‘good service’, which of course I aim to repeat!

8 years is a long time and therefore having moved on from their previous business, the requirement is now to design for a new national charity called Infertility UK.

The charity will be requiring a web site in the medium term, but the first thing they need is an identity developed so that are able to gain vital funding and fully launch.

I’ve been working on logo design concepts for them thus far and you can view one of the concepts below. We’re mid way through their identity design project, and therefore this may not be the selected design.

design brief, in brief
Infertility UK were very clear on the colour scheme to be used for their design – the identity design needed to use a reversible solid orange for all text and graphics, and no other shade. They feel it is a gender neutral (yes, correct) shade and has so far not been used in it’s entirety by any major charity.

The characters for the company name need to be displayed in lower case only and they are keen for the graphical element of the design to visually spell out the mechanics ‘fertilisation’. It needs to be a professional yet fairly modern/youthful design.

If this concept were ever printed onto event t-shirts, I really like the idea of the swirl emblazoned down the side of the shirt like this. It fits in with the youthful image that Infertility UK want to project.