It’s amazing how the years can be cruel to a business. Primary Drive is a web development consultancy whose brand hadn’t had a lookover for the last 8 years or so – and it showed.

Sporting a very dated look for a company that was supposed to represent technical excellence in the arena of web development – it was decided that an overhaul was long overdue to ensure the correct image was presented to potential new customers.

It was felt that something which echoed the original logo design would be ideal, and this was something with multiple circles and so I proposed the below design (which happened to be the 2nd design concept they were shown)

If you look carefully the circle above the R forms a person that is working at a keyboard …in this instance the desk being the letter ‘I’ – out of their head is a small thought bubble leading to the bigger thought (innovation) bubble of the letter ‘P’.

This is a representative figure of a worker at Primary Drive; as a innovative technology led service provider.

The new matching web design will look like this below and is live at www.primarydrive.com