I’ve been so snowed under with projects recently I’ve struggled to show you anything that I’ve been designing, however I’ve found a moment this evening and so I’d like to show you Vitasential.

Vitasential ; Vitality, Vim, Vigor, Verve, Energy, Spark, Sparkle.
Vitasential Definition; The state of vibrant aliveness that is necessary to truly experience life.

Design Brief
After working with a branding agency Vitasential established that their core brand statement would be to create the experience of health in people and increase the power of good in the world. Health is a state of vibrant aliveness that must be created from the inside out and Vitasential when launched fully will provide the tools, knowledge and inspiration required for individuals to achieve this.

The brief for the visual brand identity for Vitasential included amongst other requirements; presenting an effervescent and lively image (vitality), preferably something rounded or featuring circles (the ongoing nature of self improvement), and using the preferred colour scheme of orange and blue.

From this brief and our understanding of the brand ethos the first concept presented to Vitasential was the following brand identity mood board.

It was immediately accepted as the ideal visual representation of the Vitasential brand with vigor ( ha ha, excuse the pun ).

From this a range of other visuals for the Vitasential brand have been created including the website design and also stationery.

We look forward to an ongoing relationship with Vitasential and watch out for their online shop and resources website going live in a few months time