Home Medic: Logo Project

I thought I’d share with you the logo design concepts created for ‘Home Medic’ in May, as I thought all the concepts came out well and I was pleased that the client selected the design that I also favoured out of the three concepts presented to them. This isn’t always the case.
Home Medic is a valuable service offering short term nursing care to those with acute conditions, along with necessary monitoring, such as application of injections, management of dosage, blood tests, dressing changes and so on. This care is (obviously) carried out in their own home.
The service aims to of reduce the number of people needing a hospital bed and in the first instance will target patients at the referral stage i.e. at their GP.
concept 1

concept 2

concept 3

Concept 3 above was the chosen concept, and just a few updates where made to the dimensions of the graphic compared to the company name plus the colour scheme, and we arrived at this final version below:







I guessed it was concept three straight off – the graphic is obvious in meaning, linking the home and heartbeat with the medical cross. The first one didn’t look right to me as it reminded me of a top hat, more suited to a medical magician perhaps.
Really digging the last one
Medical musician? *imagination runs riot* ha ha!
Thanks guys