I’ve been horribly horribly remiss in posting blogs over the last month. Blame it on Easter, blame on workload, and also the sunshine. They are all to blame!

I’m going to try (try) to make up for it with a flurry of blogs over the coming weeks. Ok, this first one is brief and about a brand identity project for a company called Host Link:

Host Link is an agency providing host families to international students and professionals and also work with local language schools to offer training programmes.

The finalised logo design concept is shown below and aims to convey the concepts of ‘student’, plus ‘generic support’ should services evolve over time for Host Link (represented by the supportive characters in the background) and also the concept of ‘providing accommodation/host families’ as this is currently their main support offering (represented by the roof line).

Works well in mono colour also should it be required to be printed this way at any time: