IFA Life – Brand Design

Right now I’m working on the brand design for IFA Life. Selected design shown below;

But as this is an Internet company, I need on request to present the same design but with a bit more of an ‘Internet ‘flavour’ and this is where ‘revisions’ come into the design process. With our logo design package you get unlimited revisions to your chosen logo design (out of the concepts provided) until you are satisfied with the design.

The design now needs tweaking to be more ‘Internet’ and be shown with different colours.

Here are the tweaks being presented today;

Lime green and black was suggested and I didn’t think this was necessarily going to be a winner in my mind, but on viewing it I find it fresh and original and I haven’t seen many companies using this combination and this will be a nice original and distinctive (important) colour scheme for them.

The combination above is actually charcoal and lime green; I never used black unless specifically instructed to do so, I find black far too harsh a shade to be used pure.

I don’t think I’ve ever used this combination myself. This is similar combination, but not quite the same type of limey green….

 

I’ve tended to use lime green for boutique type businesses as shown below, as it goes so well with pink (pink is on constant request by boutiques along with the lime green and pink combo), but I don’t think I’ve tried this black and lime green combo before.

Retail Logo Design   Le Chien Boutique   Fashion Label Logo Design

I guess it’s looking good against the black in Le Chien Boutique but I don’t think I realised it was going to look good for a ‘corporate’ type of design.

I think I’ve made the briefcase better in this second set of designs, by using a gradient effect rather than the previous effect….it was bulging before, I wasn’t completely happy with it.

Amanda

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