I’ve been working on identity design, illustrations and print design for an interesting new business named Mums on Call, which offers to ease the workload of busy mums, so this includes babysitting, shopping services and more.

Mums On Call aims to offer assistance, and customers can expect the help to come from other experienced mums. Hence the name ‘Mums On Call’

When designing the company identity for Mums On Call I decided that the tagline ‘Family Concierge For Busy Mums’ was a perfect description for this high quality service and so presented this to the client along with the logo design concept.

The tagline also helps to make it clear that despite the name, this is a service for families….so men need not feel alienated to call in a ‘Mum’ if they need one!

The client took to the first logo design concept shown to her immediately (a regular occurrence with logo projects), which I was pleased about because I love it and was very pleased with the illustration also.

This is one of my favourite illustrations to date. What I like about it is;

- Shimmering glow in the blonde hair of the ‘mum getting away from it all’.
- The plant pot flowers…these were a quick swoosh of my hand, but I immediately loved the ‘hot house flower’ petal result.
-The two/three tone grass and undulating waves of this area.
- Lovely highlight on the sexy mum’s sexy leg ha ha…

In addition to stationery design, front end web design was also commissioned by Mums on Call and you can view their web design below;

The client has been receiving fantastic feedback about the brand:
“I just also want to say a huge THANK YOU to you for your fabulous designs for my logo and illustration.

I have had so many comments from people from all walks of life “from the school gate mums to high flying friends of mine who work in PR and journalism. They all say that the image is spot on and looks both professional and head-turning. It’s something you remember once you’ve seen it.”

GREYSCALE FOR ANDREW: