What do you do when you want your business to operate under one name and brand image, but it offers multiple services that you would like to market separately from each other from time to time whilst still appearing to be part of the same brand?

Well, one thing you can do is this …

Juggl will offer it’s clients a wide range of services including virtual assistance, business administration, marketing, training workshops, time management, event management and more.

They wanted their brand identity to project the image of a fun/friendly yet professional company hence the quirky design.

Note how the company mascot is of no particular defined gender. One can perceive their clothing as either a shirt (it has buttons after all) or a dress.

The company is female owned and it was suggested after first viewing the character that maybe it should be altered to be more obviously female. However I cautioned that whilst the business is female owned it actually needs to target and appeal to business owners of either gender, and thus it’s best if the character’s gender remains undefined.

Any business, (which has a male and female target audience) using a character mascot as part of their brand identity should on the whole aspire to ensure the gender of their character is rather ambiguous.