www.Cupid.co.uk, a highly experienced player in the dating industry with more than a decade of experience, recognised that they needed a new fresh image to continue to thrive in the ever competitive marketplace of online dating.

We assessed that this was going to require not only an overhaul of the website, but of their existing logo design also.

the original design

the re-design
The re-design of the cupid.co.uk website and identity needed to;

1. Retain the look of the existing illustrative logo (for brand equity and trademarking purposes)whilst at the same time modernising it.
2. Convert the existing logo into something less ‘child-like’ without changing it excessively.
3. Modernise the overall look and feel of the website with a clean professional design.

The finalised new design ….