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	<title>Comments on: The Rise And Fall Of Woolworths UK Brand</title>
	<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/</link>
	<description>Graphic Design</description>
	<pubDate>Sun, 14 Mar 2010 21:43:33 +0000</pubDate>
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		<title>By: Amanda - Truly Ace Graphic Designer</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-46114</link>
		<dc:creator>Amanda - Truly Ace Graphic Designer</dc:creator>
		<pubDate>Sun, 15 Feb 2009 21:53:16 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-46114</guid>
		<description>Warning or inspiration I wonder? We shall all see in due course what level of success they may achieve I suppose.

For instance, aren't e-tailers like ASOS cleaning up on the Internet? 

Thanks for your comment Jeremy :)</description>
		<content:encoded><![CDATA[<p>Warning or inspiration I wonder? We shall all see in due course what level of success they may achieve I suppose.</p>
<p>For instance, aren&#8217;t e-tailers like ASOS cleaning up on the Internet? </p>
<p>Thanks for your comment Jeremy <img src='http://www.trulyace.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Jeremy Dent</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-46100</link>
		<dc:creator>Jeremy Dent</dc:creator>
		<pubDate>Sun, 15 Feb 2009 16:07:07 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-46100</guid>
		<description>Changes are everywhere and, because Woolworths didn't adapt fast enough to change, most of their staff suffered a sad fate.

Now they are a niche e-tailer. A warning to us all, perhaps?</description>
		<content:encoded><![CDATA[<p>Changes are everywhere and, because Woolworths didn&#8217;t adapt fast enough to change, most of their staff suffered a sad fate.</p>
<p>Now they are a niche e-tailer. A warning to us all, perhaps?</p>
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		<title>By: Amanda - Truly Ace Graphic Designer</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-45265</link>
		<dc:creator>Amanda - Truly Ace Graphic Designer</dc:creator>
		<pubDate>Mon, 02 Feb 2009 12:42:55 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-45265</guid>
		<description>Thanks :)

Another blog you may find interesting in terms of the retail world is my recent post about Outstanding SME Branding - http://www.trulyace.com/blog/design-inspiration/outstanding-sme-branding/</description>
		<content:encoded><![CDATA[<p>Thanks <img src='http://www.trulyace.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Another blog you may find interesting in terms of the retail world is my recent post about Outstanding SME Branding - <a href="http://www.trulyace.com/blog/design-inspiration/outstanding-sme-branding/" rel="nofollow">http://www.trulyace.com/blog/design-inspiration/outstanding-sme-branding/</a></p>
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		<title>By: Designer Jewelry</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-45238</link>
		<dc:creator>Designer Jewelry</dc:creator>
		<pubDate>Mon, 02 Feb 2009 03:04:30 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-45238</guid>
		<description>that is a very charming post :) Added your site to my RSS reader. This has been a great read and a help; especially in the current economic climate.</description>
		<content:encoded><![CDATA[<p>that is a very charming post <img src='http://www.trulyace.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> Added your site to my RSS reader. This has been a great read and a help; especially in the current economic climate.</p>
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		<title>By: Amanda - Truly Ace Graphic Designer</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41652</link>
		<dc:creator>Amanda - Truly Ace Graphic Designer</dc:creator>
		<pubDate>Thu, 15 Jan 2009 11:17:13 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41652</guid>
		<description>I do wonder what will become of the high street ... but will it ever be completely replaced by the Internet? 

I don't think it will because I think that people like to go and look at products before they buy and enjoy the whole experience of being out shopping, so with the right sort of high street you'll always have people interested in visiting it.

If the high street is going to survive and attract those who like to go out shopping they need to take another look at what they are offering compared to the Internet and realise that they have stiff competition and they need to step it up a notch. 

High street brands have become lazy and offer boring products and not a shred of originality. If they want to reclaim the High street and achieve good sales once more they need to improve vastly. Perhaps the collapse of many large brands will make room for some innovators.</description>
		<content:encoded><![CDATA[<p>I do wonder what will become of the high street &#8230; but will it ever be completely replaced by the Internet? </p>
<p>I don&#8217;t think it will because I think that people like to go and look at products before they buy and enjoy the whole experience of being out shopping, so with the right sort of high street you&#8217;ll always have people interested in visiting it.</p>
<p>If the high street is going to survive and attract those who like to go out shopping they need to take another look at what they are offering compared to the Internet and realise that they have stiff competition and they need to step it up a notch. </p>
<p>High street brands have become lazy and offer boring products and not a shred of originality. If they want to reclaim the High street and achieve good sales once more they need to improve vastly. Perhaps the collapse of many large brands will make room for some innovators.</p>
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		<title>By: Grenville Hamlyn</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41493</link>
		<dc:creator>Grenville Hamlyn</dc:creator>
		<pubDate>Wed, 14 Jan 2009 16:22:59 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41493</guid>
		<description>In a few year's time, we are all going to look back and remark that it's a shame that there are no bookshops anymore. The high street is slowly becoming eroded, firstly by supermarkets and now the internet. I'm not sure what to think about this, it's an inevitable change.

Grenville Hamlyn</description>
		<content:encoded><![CDATA[<p>In a few year&#8217;s time, we are all going to look back and remark that it&#8217;s a shame that there are no bookshops anymore. The high street is slowly becoming eroded, firstly by supermarkets and now the internet. I&#8217;m not sure what to think about this, it&#8217;s an inevitable change.</p>
<p>Grenville Hamlyn</p>
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		<title>By: Phil Shepherd</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41422</link>
		<dc:creator>Phil Shepherd</dc:creator>
		<pubDate>Wed, 14 Jan 2009 07:40:35 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41422</guid>
		<description>If I may add another little historical fact to your very well researched piece.

I think I might hold the UK, if not the World Record for a single sale over a Woolworths counter. 

It was back in 1969 when they created a new flagship Oxford Street store and for the first time scrapped the wooden floorboards and went for all glass and marble. Way back then they were already investing heavily in attempting to change their image. 

I ran a jewellery concession just inside the front doors facing Oxford Street and caused quite a stir when the shop opened its doors for the first time. I’d hired the biggest Securicor van and guards I could find and arrived in the back of it with the reigning Miss England, Miss Scotland and Miss Wales decked out with £25K's worth of Hatton Garden diamond jewellery (this was before the phrase Political Correctness had been thought of and considered to be OK at the time….).  

The ensuing publicity was amazing; TV interviews, one recorded in the store then another one live in the BBC Nationwide studio which was broadcast concurrently with the recording on ITV. We had almost saturation coverage for about fifteen minutes on prime time on a Friday night; BBC2 had only recently started and there were no other channels. 

The next day at 9:00am I had a crowd of people wanting to see the Woollies Diamonds. The queue stretched at least 200 metres (yards then, of course) along Oxford Street. Following this, there were approx 600 column inches in the national press and even 6 months later I found myself doing an interview for the New Zealand edition of Women’s Own magazine!

The sales record? I sold a diamond bracelet for £2,500.00 across the counter. I’d be interested to know if anyone has bettered this during the last almost 40 years.

Phil Shepherd</description>
		<content:encoded><![CDATA[<p>If I may add another little historical fact to your very well researched piece.</p>
<p>I think I might hold the UK, if not the World Record for a single sale over a Woolworths counter. </p>
<p>It was back in 1969 when they created a new flagship Oxford Street store and for the first time scrapped the wooden floorboards and went for all glass and marble. Way back then they were already investing heavily in attempting to change their image. </p>
<p>I ran a jewellery concession just inside the front doors facing Oxford Street and caused quite a stir when the shop opened its doors for the first time. I’d hired the biggest Securicor van and guards I could find and arrived in the back of it with the reigning Miss England, Miss Scotland and Miss Wales decked out with £25K&#8217;s worth of Hatton Garden diamond jewellery (this was before the phrase Political Correctness had been thought of and considered to be OK at the time….).  </p>
<p>The ensuing publicity was amazing; TV interviews, one recorded in the store then another one live in the BBC Nationwide studio which was broadcast concurrently with the recording on ITV. We had almost saturation coverage for about fifteen minutes on prime time on a Friday night; BBC2 had only recently started and there were no other channels. </p>
<p>The next day at 9:00am I had a crowd of people wanting to see the Woollies Diamonds. The queue stretched at least 200 metres (yards then, of course) along Oxford Street. Following this, there were approx 600 column inches in the national press and even 6 months later I found myself doing an interview for the New Zealand edition of Women’s Own magazine!</p>
<p>The sales record? I sold a diamond bracelet for £2,500.00 across the counter. I’d be interested to know if anyone has bettered this during the last almost 40 years.</p>
<p>Phil Shepherd</p>
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		<title>By: Amanda - Truly Ace Graphic Designer</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41042</link>
		<dc:creator>Amanda - Truly Ace Graphic Designer</dc:creator>
		<pubDate>Sun, 11 Jan 2009 17:02:34 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-41042</guid>
		<description>A rather sad end of a era isn't it.

Do we think it's the beginning end of the high street as we know it? Now that online shopping has become so popular?

I'd love to see smaller independent shops start to litter the high street and provide it with something a bit more interesting than the same old same old we've been suffering for many years.</description>
		<content:encoded><![CDATA[<p>A rather sad end of a era isn&#8217;t it.</p>
<p>Do we think it&#8217;s the beginning end of the high street as we know it? Now that online shopping has become so popular?</p>
<p>I&#8217;d love to see smaller independent shops start to litter the high street and provide it with something a bit more interesting than the same old same old we&#8217;ve been suffering for many years.</p>
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		<title>By: Charles Cockburn</title>
		<link>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-40689</link>
		<dc:creator>Charles Cockburn</dc:creator>
		<pubDate>Sat, 10 Jan 2009 15:43:32 +0000</pubDate>
		<guid>http://www.trulyace.com/blog/general-musings-on-life/the-rise-and-fall-of-woolworths-uk-brand/#comment-40689</guid>
		<description>Woolworth was a key element of my childhood. Looking in wonder around the Wellingborough store was a staple of Saturday mornings while my parents shopped in the nearby market. Sadly, the brand has collapsed. My 22 year old son, when told of the demise of the local Woolies, sniffed, "Even the Pick 'n' Mix was poor value". That says it all!

Charles Cockburn</description>
		<content:encoded><![CDATA[<p>Woolworth was a key element of my childhood. Looking in wonder around the Wellingborough store was a staple of Saturday mornings while my parents shopped in the nearby market. Sadly, the brand has collapsed. My 22 year old son, when told of the demise of the local Woolies, sniffed, &#8220;Even the Pick &#8216;n&#8217; Mix was poor value&#8221;. That says it all!</p>
<p>Charles Cockburn</p>
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