I’ve talked a lot recently about logo designers emulating one another and how important it is to be unique when designing a corporate identity.

Here are examples of logo design/graphic design firms which each have a very similar design concept in their portfolios: I haven’t been hunting these down, I’ve literally stumbled across them all in the last week or so, just by sheer incidence.


Logo Works Accounting Logo Section >>

Logo Factory Portfolio>>

Adrift Graphic Design Portfolio >>

Obviously accidents do occur but the best way to reduce the chances of duplication is to avoid the more obvious graphical symbols when creating a company identity. Try to be as original as possible, after all, that is the point.

David Airey cites on Logo Design Love that it’s becoming increasingly more difficult to be original in logo design, but actually I think that it’s more that we are more ‘aware’ of all the other designs out there due to the vast ‘information age’ we live in that is called the Internet. For instance 50 years ago if companies the other side of the country had the same logo design, chances are they would never find out!

You may be thinking .. “Does it really matter if my company identity is similar to someone else’s in a different industry?”, well a couple of reasons why it does matter include;

1. One reason for a high quality logo design is provide a visual memory aid for your customers and would be customers. Now that doesn’t work very well if they are seeing other companies with the same image.

2. To avoid copyright or trademark violations, which could land you in considerable legal hot water if you weren’t the first company to ‘own’ this image as your company identity and the first company is very protective of it’s brand image.

At the end of the day, it’s not 50 years ago, it is the ‘information age’ so we all need to work that bit harder to differentiate ourselves in the business world.