I was on the phone earlier today to Euphoria Beautique discussing the latest stage in their brand identity overhaul, which is to make some decisions about the re-design of their ‘pricelist’, as it was described to me.

We’ve discussed the pricelist several times over the last month and each time I was having the growing feeling that I was becoming more and more concerned with the actual word itself in connection with the salon.

Cheap companies with cheap services have ‘pricelists’, like a greasy spoon restaurant (which is what the old pricelist design gives the impression of).

I realised that what was bothering me about the word is that it doesn’t represent the new identity well, and that actually Euphoria have ‘Treatment Brochures’ …not pricelists.

Sounds better yes? Why dwell on dirty ugly prices? It’s all about the treatments and the Euphoric experience; pricelist is cheap word and I advised Euphoria today to stop using that word (pricelist) as it is no longer befitting to their new brand identity.

After my comments they will be addressing the salon team and hopefully banning the word ‘pricelist’ from the salon, lol ) Euphoria no longer hand out pricelists, they hand out ‘treatment brochures’ instead. The new design will look like a brochure, rather than a pricelist.

As we all (hopefully) know, branding isn’t just about looking good, it’s about acting the part also and ensuring everything you do and say as a business matches the brand. Brand behavior is integral to successful re-branding and business success full stop.

Greasy Spoon Restaurant Type of ‘Pricelist’:

High Quality Salon ‘Treatment Brochure’:

Brochure above designed by Truly Ace, as were all of the brand identity designs, website and supporting print materials for Escape Health & Beauty.