Comments on: Your Brand Story http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/ Graphic Design Fri, 10 Sep 2010 21:57:24 +0000 http://wordpress.org/?v=2.3.1 By: Amanda - Truly Ace Graphic Designer http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50819 Amanda - Truly Ace Graphic Designer Tue, 09 Jun 2009 08:48:20 +0000 http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50819 You know what they also do ... just before your first order is delivered they phone you to check you are happy with everything and to pretty much just welcome you to the service. Then after the order is delivered they phone again and ask if it was ok and tell you that if anything isn't perfect they'll come and take it and replace it! :) The style of the phone call just feels like a good friend is calling you, totally relaxed and friendly. The whole 'brand experience' with them is shockingly good, I don't think I've had such a good customer experience in my life. The whole experience just completely 100% matches the style of their story, the website, the literature they send - everything is in perfect harmony with the image they want to present. You know what they also do … just before your first order is delivered they phone you to check you are happy with everything and to pretty much just welcome you to the service.

Then after the order is delivered they phone again and ask if it was ok and tell you that if anything isn’t perfect they’ll come and take it and replace it! :)

The style of the phone call just feels like a good friend is calling you, totally relaxed and friendly.

The whole ‘brand experience’ with them is shockingly good, I don’t think I’ve had such a good customer experience in my life.

The whole experience just completely 100% matches the style of their story, the website, the literature they send - everything is in perfect harmony with the image they want to present.

]]> By: Danny Hinde http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50808 Danny Hinde Tue, 09 Jun 2009 00:04:58 +0000 http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50808 As always an interesting read, brand storys really interest me and I think companys and designers should publicise the history and journey of their brands more. The Abel & Cole website is really nice, such an organic feel to it, I really love this page as they've even managed to reflect an organic feel in the various images.. Such a great example of GOOD brand identity. As always an interesting read, brand storys really interest me and I think companys and designers should publicise the history and journey of their brands more.

The Abel & Cole website is really nice, such an organic feel to it, I really love this page as they’ve even managed to reflect an organic feel in the various images.. Such a great example of GOOD brand identity.

]]> By: Amanda - Truly Ace Graphic Designer http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50716 Amanda - Truly Ace Graphic Designer Thu, 04 Jun 2009 17:03:21 +0000 http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50716 Yes, we have a vestibule and so even if I don't hear the door, or am out on the school run it's fine, they can leave it there. They do have a specific delivery slot each week though and it's quite a narrow window, so you could arrange to be in the house at the time of the delivery because it's very predictable each week. Yes, we have a vestibule and so even if I don’t hear the door, or am out on the school run it’s fine, they can leave it there.

They do have a specific delivery slot each week though and it’s quite a narrow window, so you could arrange to be in the house at the time of the delivery because it’s very predictable each week.

]]> By: Matt http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50709 Matt Thu, 04 Jun 2009 08:17:01 +0000 http://www.trulyace.com/blog/thoughts-on-design/your-brand-story/#comment-50709 Hi Amanda, We had the same leaflet delivered through our door a couple of weeks back, I'm seriously considering getting hold of one of these, unfortunately we dont have a porch or garage that they can leave the stuff in if we're out. Maybe I'll make sure I'm around one day just so I can sample the goods. It'd be nice to eat something without my conscience telling me something or someone has been terribly exploited to get it to me. Great branding and a brilliant site too. Speak soon, Matt Hi Amanda,

We had the same leaflet delivered through our door a couple of weeks back, I’m seriously considering getting hold of one of these, unfortunately we dont have a porch or garage that they can leave the stuff in if we’re out. Maybe I’ll make sure I’m around one day just so I can sample the goods. It’d be nice to eat something without my conscience telling me something or someone has been terribly exploited to get it to me.

Great branding and a brilliant site too.

Speak soon,

Matt

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