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© Truly Ace 2013
creating brand awareness
is about more than just your business name or logo design. An
effective brand tells potential customers what you do and who
you are, it is how you are perceived by customers - brands are
in the minds of customer experiences and no where else, although your logo design is the visual representation of your brand behaviour, and your brand behavior becomes intrinsically linked to your company logo design.
are willing to pay more for the goods and services of 'brand
name' companies, and your sales force will have a good
base to work from if the customer has heard of your company
before, can remember the logo design, and thus already has an
element of in built trust in it.
Having a brand and associated logo design for customers to visually link to this also allows you to introduce new products and services to your target market without having to explain again who you are, and what it is you do - the company will be pre-sold, and it will simply be a matter of selling the new product or service under the same or similar logo design and brand image.
a brand is not a short-term tactic, rather a strategic building
of customer loyalty over an extended period that should stand
the test of time.
Have an ethos:
your core values and what sets you apart from the competition,
your values should be based on research of your target market
- you should know what your customers want and ensure you deliver
it each and every time.
have an ethos ensure that you and your staff reinforce it with
everything you do and say, prove to your customers that you
can be trusted to stick to your ethos and that they can always
rely on your company to provide this particular quality of products
Create a company logo design:
design is not your brand, it is just another very important
method of underlining and reinforcing your brand image, it is
a symbol that enables you to be recognised instantly by those
that are familiar with your brand.
design should be used consistently on a variety of media, and
should be suitable for all forms of marketing, website, stationary,
promotional items, signage, it should always look the same so
that it can become synonymous with your brand and instantly