has been widely used since the dawn of mankind, to well....'illustrate'
one's meaning with pictures rather than words. Illustration aside from
being the pleasurable hobby of many has always been widely popular in
the business world for marketing and advertising.
services have been available to businesses since industry
and the exchange of money began, with some of the most memorable illustrated
marketing messages of yesteryear including the Pears Soap and Campbell's
Soup illustrated adverts.
In the early days, without access to formal training, illustrators would
self-teach to develop their illustration skills and the some of the
earliest printing methods involved inscribing of metal or wood printing
plates. Printing methods have advanced, and illustration is as popular
today as it's ever been for underpinning marketing messages.
As such illustration services are widely available from a range of providers
across the globe; all with different styles, levels of skill, experience,
In addition illustration
service providers can often specialise in different areas or industries,
I've listed below some of the popular illustration services undertaken
by firms and freelance individuals around the world;
Illustration Service (we specialise in this area ourselves)
- one of our fashion illustrations is shown below...
Technical Illustration Service; often this involves technical
illustrations of products, or maybe of scenes/architecture/internal
Medical Illustration Service; Illustrating medical
diagrams (internal body images for example), and medical products.
3-D Illustration Service; Creating 3 dimensional designs
- often used in game design and product visualisation amongst other purposes.
Commercial Illustration Service; Another area we specialise
in - this is the creation of illustrations that are used for marketing
and advertising, or in brand design (logo design). Such as the sample below:
Understanding the differences between different types
of illustration service available to you can help you decide how to
find the best illustrator for the job at hand...perhaps even just using
the right keyword search in Google and other search engines will bring
up far more appropriate illustrators than just typing in 'illustrators'
alone - thus saving you time wading through those that might not offer
what you are looking for.
Once you do uncover a selection of suitable illustrators, it's important
to realise that it's common for companies, especially individual freelancers
or small companies with just one or two illustrators under their belt,
are likely to have their own unique style.
Try to seek out an illustration service that can show you a portfolio
that matches the type of style you are aiming for, without
underestimating the potential ability of the illustrator to design in
more than one style.
Once you've found the illustration service for you,
make sure you are involved in the creative process - give them your
ideas and aspirations for the design, but do leave yourself flexible
to their own suggestions and recommendations, after all they are the
experts, and creative minds often come up with their best work when
not excessively 'controlled and restricted' by a design brief that may
have too many narrow parameters.
Give your chosen illustration service provider your ideas for the illustration,
as well as the freedom to be the creative person you would want working
on your project.
View an Illustration Portfolio of various styles >>