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terms & conditions
© Truly Ace 2013
Important Graphic File Technical Information
Your graphic design (logos, illustrations, print layouts and more) can be delivered to you in the following popular formats and more.
WEB IMAGE FORMATS
1. In 72 dpi (resolution) suitable for website placement as a .gif or .jpg file. Please do not attempt to use these for print.
A web quality .gif or .jpeg file type cannot be resized in any way without it suffering distortion and blurring, and must be used in their original size.
PRINTABLE IMAGE FORMATS
2. In high resolution 300dpi (dots per inch) suitable for printing usage as a .JPEG (sits on a white background) file and a .PNG (sits on a transparent background). These can be inserted as an image into programmes such as MS Word, printed in high quality and be resized smaller without loss of quality.
3. As a resizable vector file print format. The sorts of files we may give you that are in vector format include EPS, AI (Adobe Illustrator) and PDF. Typically we provide PDF.
The EPS, AI or PDF file types are classed as a master file and should be retained. This is the file type you should hand over if a designer or printing company asks for your design file. This file does not need resizing ...it is completely 'scalable'.
4. Other file types (any that are exportable from Adobe Illustrator) are also available at no extra cost however you will find the files listed above will cover all situations you need for web and print.
YOUR GRAPHIC AS IT APPEARS ON THE INTERNET
You should be aware that computer screens do not provide a true representation of print colour.
They can only display 'web colours' and what we see on our screen can show up on your own monitor as a different colour because each pc monitor displays colour differently.
IMPORTANT: Your logo or graphic design when viewed on screen may be a slightly different colour when printed out.
ACHIEVING PREDICTABLE PRINT COLOURS
Although you will have been provided with an .PDF vector file and a JPEG, and the JPEG is suitable for producing good quality printing from word processing software such as Microsoft Word, you may also decide to take your logo or graphic design to a commercial printing company to produce professional stationery, in this scenario you should hand over your PDF/EPS/AI file type rather than the JPEG.
Before embarking on professional printing it's vital to understand the printing colour methods available to you;