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Which comes first? The logo or the brand?
Best practice tells us that the brand should come first. A new company from the outset must first decide on it’s ethos, it’s intended behaviour, it’s target market, how it’s going to reach that market and with what marketing messages (ie it’s brand) before even thinking about designing an image to match said brand.
However it doesn’t always happen that way in practice, even with the ‘big boys’…
A few basics to avoid when designing a company logo include;
1. Gradients within in the logo design typeface.
2. Excessive use of drop-shadows within the logo design. Care must taken especially when used in combination with gradients.
3. Rainbow gradients within the font or graphics of the logo design.
4. Marrying together bold primary colours such as bright red and primary blue.
Read the rest of this entry »
Cheap Logo Design - a business owners dream and a very achievable one. Below is a list of some ‘cheap logo design’ websites I found, and my accompanying comments of course 
Lets start with an in-depth look at the cheap logo design services of…..
£25 Logo
On the surface of it a professional looking website, not quite sure what the swirls are around their own logo however, and how they interact with the ‘eye’ (is it an eye?) in the ‘O’ of the word Pound.
£25 Logo declares to be the home of ‘affordable logo design’, crikey, they are a bit more than affordable aren’t they! Most likely they want to avoid the word ‘cheap’.
I designed an attractive exhibition banner today (below) for Naturessence.
I note that events and exhibitions are very popular with small business owners. Some business owners however (due to the high cost of most stalls in large exhibitions) have found them a bit hit and miss in terms of profitability.
Therefore here are my 10 top tips for making the most out of your exhibition dates:
Over a week ago (I was away in Spain last week) I completed the design of this character for free as part of my ‘freebies’ promotions recently promoted on the main Truly Ace web site. I’m extremely taken with her.
Designing things that when completed actually excite me often tends to come hand in hand with designing things for free I find.
Well, here’s another design for Cariad Hypnotherapy. Over the last 11 weeks since project work commenced we have completed their logo design, stationery, corporate greeting cards, and now we have reached completion of the website design also.
I applied to the very popular ‘Designers-Who-Blog’ website some time ago, which showcases, well - ‘designers who blog’ (does what it says on the tin), and hadn’t heard anything and so thought maybe I’d been forgotten.
Then last week whilst checking my inbound links I found the piece written about me by Cat (click), it’s really really nice! 
You know it’s time for a rebrand when;
1. You look at your brand image and it seems ‘retro’, and not in a good way.
2. Your logo design no longer represents your business well. Companies do tend to ‘evolve’ over time. Have your products/services and/or your brand ethos changed so much the logo isn’t pulling it’s weight any more in terms of mirroring the message your brand behaviour creates?
Cast your eyes to the right in the ‘Pages’ section in the right hand navigation, I have created some cute badges for you to use….
Image Courtesy of Visibly-Vintage
Sybarite dolls… a whole other world; where fashion meets art, style & photography.
Sybarite: A general term for describing one fond of pleasure and luxury.
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