Mastering New Disciplines

Watercolour Art

Watercolour painting? Not too difficult yeah? Bit of paint, don’t use too much water, throw in some pencil lines and hey presto, gorgeous whimsical imagery. Not so – it’s difficult, I know because I tried it.

The last time I tried it was in 1987, I stank at it then too and have been afraid to touch the discipline since. I tried two months ago and stank once more. I think it’s my habit of over working things … all very well when you can rub it out, click ‘undo’ or cover up your gaff with the next layer of acylic, but when it’s water, you end up with a very soggy piece of warped artboard. Read the rest of this entry »

Folklore & Fairytales

Fairytale Illustrations

As a young girl, I was typically as serious minded and careful with my favourite things as I am today, and hence now proudly hold in my possession a small collection of books that are all over 30 years old.

These, now vintage books were retained and lovingly relocated from home to home, no less than four times over my 41 years, all largely revered due to the standard of the illustrations within.

My collection ranges from a beautifully illustrated classic fairy tale book of no particular notoriety, to more well known annuals, such as a 1980 edition of Rupert Bear illustrated by the hugely talented John Harrold, and my 1977 slightly dog-eared copy of Winnie The Pooh, illustrated by Ernest Shepard. Read the rest of this entry »

Facebook Marketing Design

Facebook Business Page Management

Active Smile have close to 4,000 Facebook followers and so take their Facebook marketing very seriously, we provide all of the marketing images for their Facebook page as well as writing the textual content for each of the written statuses that are uploaded with the image.

In many of the Facebook images we design for Active Smile, text within the image itself has been kept to no more than 20% of the image area, as doing this ensures far greater exposure by Facebook advertising; it allows the image to become a ‘promoted status’ if we keep most of the wording to the written area of the status only.

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Best Playing Card Decks

Illustrated Playing Cards

I’ve compiled a fascinating round-up of the some very cool and beautifully illustrated playing card decks for you. You know, the sort of decks they never stock on the high street for no understandable reason. Read the rest of this entry »

Paradiso Brand Identity

Beauty Branding

Over the last month, we’ve been developing a brand identity for new additions to the Essentials4men range of men’s skincare and shaving products; an impending launch of fragrances under the umbrella name, Paradiso. Read the rest of this entry »

We’ve Done It Again! Website Rebrand

Website Design

In 2011 we redesigned the dating website, including revamping their existing illustrative logo character and providing some extra logo character positions.

Now we’ve gone and done it again! 2014 brings you a fresh new website design, I absolutely adore the way the client has built the design so that when you enter the website it is in ‘motion’, take a look –

Look at my ickle plane flying in! Still loving my ‘Godzilla people’.

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Vector Art In Infographics

Vector Art for Infographics

I’ve been absent from the blog for a while as I’ve been very busy working on lots of posters, banners, window display posters and infographic posters for the launch of Active Smile’s new Dental Information Centre.

We started works on graphics for this earlier in the year, however things have reached fever pitch lately in readiness for launch. The dental information centre, which sits next door the Active Smile dental surgery in Evesham is now complete and rammed to the rafters with our display graphics.

One of the most interesting pieces we worked on for Active Smile is a set of infographic posters on the topic of sugar – interesting for us simply because for some strange reason, despite their prolific use of recent years, this is the first time we’ve actually produced infographics for a client.

These infographics were created from scratch for Active Smile, including researching the facts, writing the textual content and then producing the entire design and custom graphics from the marketing content written for them. Read the rest of this entry »

Photographs Vs Illustrations

Poster Design

I’ve been creating a lot of illustrative led designs of late recently it seems. This below is a poster design for Active Smile dental surgeries, who typically have me lead most of their advertising and marketing with photographic imagery. Read the rest of this entry »

eBook Cover Vector Illustration

Vector Illustration for Book Cover Design

Following on from the success of The Wealthy Woman by Wealth For Women author Mary Waring, which is a printed book, this week I was commissioned to design a new eBook cover for Wealth For Women in the same style, but using a new vector illustration.

The original book cover design and vector illustration were created by myself also, and following it’s launch the book has been well received and even featured on BBC News Solent. Read the rest of this entry »

Summer Sales Marketing

Website Banner Design

With all the sunshine this week, it was very nice to have fun drawing some vector ice lollies for long standing client Hunkydory Home, who needed a ‘Summer Sale’ banner for their website.

We redesigned the Hunkydory website in 2012, and since then have been supplying all of their regularly updated website homepage banners – these are updated with seasons, events, and sales and usually include showcasing a range of their latest products within the banner design. Read the rest of this entry »