All brands want to be unique and memorable and in pursuit of that usually promote their business through the distribution of original and useful marketing content.
Now, would you release original content unique to your brand, and then attempt to lure your readers in with non original imagery or video content to sit alongside that message?
Yes you would, I know you would (well many of you anyway) because I see businesses doing it week in week out.
Stock photos and illustrations may be cheap and of the very highest quality, but using them is similar to repeating the same written content word for word as other businesses in your sector. It hardly convinces your customers that you have something fresh and new to offer does it?
Regardless of what you may imagine, commissioning original illustrations, graphics and video content is not ludicrously expensive.
Truly Ace clients don't have to rely on stock illustrations as illustrations can be carried out in house and the copyright handed over to the client.
Below are some samples of original illustrations and videos we've created recently, for business marketing, retail design and more.