I received this in the post from Nettl today and quite frankly I looked at the box and thought ... I don't remember ordering anything fancy.
Then I opened the box and thought ... what on earth sort of marketing on acid is this? How on earth could you spend this much on print and marketing PER CUSTOMER. I'm not even a customer, you're just hoping I will be.
Then I uploaded the picture to Twitter and asked if they're on crack. I meant it. Seriously, this is the most impressive thing I've received in 16 years of working in the design industry.
Well done Nettl. I just hope you've got some money left after sending out all of these.